We all want to get more likes, have more followers and essentially ensure our business benefits from its social media presence by improving brand awareness and increasing our customer base.
So here are a five simple tips that will help your business to be more engaging on social media in 2017.
1. Be personal and personable
Create a voice or even a face for your business or brand. Don’t be stuffy and use corporate speak, make your business friendly and likable and see how your audience responds. Don't just talk about your business, be helpful and create content that is interesting and relevant to your audience.
3. Don’t over promote
If you are constantly promoting your product or service your followers will get bored. You will also find that your posts will get less traction especially on Facebook due to its algorithms. Provide your customers with a mix of posts offering advice, humour, tips, news.
5. Share the love
Like, follow and share/retweet others in your industry or locality to help improve your own credibility and add to the range of content you can provide to your own audience. On Facebook you can follow other business pages and share their posts onto your page.
So there you have it, five simple ways to be more engaging on social media and increase your reach in 2017.
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