5 Tips to be more engaging on Social Media in 2017

We all want to get more likes, have more followers and essentially ensure our business benefits from its social media presence by improving brand awareness and increasing our customer base.
 
So here are a five simple tips that will help your business to be more engaging on social media in 2017.

1. Be personal and personable
Create a voice or even a face for your business or brand. Don’t be stuffy and use corporate speak, make your business friendly and likable and see how your audience responds. Don't just talk about your business, be helpful and create content that is interesting and relevant to your audience.

​2. Use more images and videos
We all know the old adage “a picture says a thousand words,” well with social media this couldn't be more true. Not only that, but short interesting videos can prove to be a powerful tool to engage with your followers.
Facebook business pages now also lets you post 360 degree photos. Simply take a panoramic photo on your smart phone and post it to your page to show your customers a 360 degree view. Have a look at a couple we posted recently. 
Click here.

3. Don’t over promote
If you are constantly promoting your product or service your followers will get bored. You will also find that your posts will get less traction especially on Facebook due to its algorithms. Provide your customers with a mix of posts offering advice, humour, tips, news.

4. Go Live!
Facebook offers an easy and effective way to interact with your audience in real time. Don’t simply 'Go Live' for the sake of it. Have a plan behind it and notify your audience in advance of your 'Live Time' so they can tune in and interact. Live videos will get more traction on Facebook, try it and see for yourself.

5. Share the love
Like, follow and share/retweet others in your industry or locality to help improve your own credibility and add to the range of content you can provide to your own audience. On Facebook you can follow other business pages and share their posts onto your page.

So there you have it, five simple ways to be more engaging on social media and increase your reach in 2017.
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If you would like any more information or help to get started feel free to contact us.
We offer in-house training or Skype or FaceTime consultations.
For more information email [email protected]. ​

Author

Nicola is the owner and director of Out of the Box Consulting and has a keen interest in helping small businesses with their marketing and promotion. She is also the mother of two boys and loves to spend time with her family. ​​