We all want to get found and seen online. Without an advertising budget, it can be difficult to break through, but it is possible. If you’re marketing on a shoe string budget, as a lot of small businesses are, here’s how you can make the most out of your online presence without spending any money.
Step 1 You have a website, right? Please tell me you do! If not, you will need a website. You can create your own or engage an expert to do it for you. If you don’t have much money, then you may wish to engage your creative side and create your own website. Take a look at online website builders such as Weebly.com or WordPress.com.
Step 3 Speaking about Google, there are some other great tools Google offers to help you with Search Engine Optimisation (SEO). Create yourself a Google Analytics Account and add the tracking code into your website’s SEO. This will not only help you to be found on Google, but it will also help you to find out about who is visiting your website, how long they’re staying, what pages they’re looking at and where they come from, all useful information.
Step 4 You may also wish to use Google Webmaster Tools where you will be provided with a verification code to add into your SEO. Once again, it’s a great tool to help track of your website performance.
perhaps a Twitter, Instagram, LinkedIn or Pinterest depending on what your business is, who your target market is, and what you’re familiar with. Make sure you make the most out of your social media and post to them frequently. Want more tips take a look one of our other blogs, 6 Essential Social Media Tools of the Trade.
Step 6 If you have a website, make sure you add links to all of your social media accounts onto your website and also link your social media to your website. The more links you have the better for SEO.
Step 7 Now to create additional content for your website and your social media platforms. Writing a regular blog is the best way to add extra content regularly to your website. For best results make sure you share it across your social media sites.
If you would like any more information or help to create a website or make use of these free tools please don’t hesitate to get in touch. We offer in house training or Skype or FaceTime consultations. For more information email firstname.lastname@example.org.