When I think of logos and names for businesses I am often reminded of Shakespeare’s play Romeo and Juliet and the frequently used line “A rose by any other name would smell as sweet.”
With this in mind, let’s take a look at some of the biggest brand names across the world. They’re not necessarily the cleverest names, or even the best logos, but it is their reputation that proceeds them.
Take Harrods in London for instance. If you haven’t had the pleasure of visiting Harrods then you have most likely heard of it. Harrods is a world famous luxury department store with designer, shoes, handbags and so much more. When you visit Harrods, it’s not just about the shopping, it’s about the experience from the moment you enter the store until the moment you leave.
The same can be said for Disneyland. It’s all about the magical experience that is created. It’s a place where dreams can come true. Even if you’ve never been to Disneyland you will have a vision about what the experience will be like.
Both brands are recognisable across the globe, but their names are simple. Harrods was named after its founder Charles Henry Harrod, whilst Disneyland was named after its founder Walt Disney.
The same can be said by many other well-known brands such as McDonalds (after the McDonald brothers), Coles (after founder George Coles), Cadbury (after John Cadbury).
For each of these brands their logos are nothing fancy, however you will recognise the Disney font wherever you see it and the same with the Cadbury purple, which is a trademark of their business.
These examples prove that a brand is built on far more than a name and a logo, it truly is about the experience you create for your customers and the reputation you build within the market that makes your business stand out from its competitors.
"Build a positive name for your business and your reputation will be why people seek you out, not because of some fancy name or logo."
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