Digital may be the space to be, but the fundamentals of marketing remain the same

Did you realise that most people spend an average three hours a day on digital? They’re on line, on mobile, using an app for this and an app for that.

We are becoming a world consumed by digital. Do you even remember what it was like 10 to 15 years ago, when phones were used simply to call someone? 

​Now we use our phones for everything from checking emails, looking at our Facebook feed, booking a holiday, playing games, checking our bank balance, getting directions and finding out what the weather will be.

We are in the age of the digital overload, and with new apps, social networks and programs being invented everyday our time spent in the digital world is only likely to increase.

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With that said, it has changed the face of the marketing world at an incredible pace and with constant changes and with so many things on offer to reach our target audience at the touch of a button it can be difficult to keep up.

However one thing is, the fundamentals of marketing do not change. When using all the technology on hand we still need to remember the key things and they are:

• What is the objective of the campaign?
• Who is our target audience?
• What is the key message/s?
• What promotional channels will we use to reach our target audience?

​In regards to promotional channels, you will find that the best space to be in these days is by far digital. The reach of digital is amazing, and it is so targeted, more than any other medium. 

With that said, if you’re going to advertise you have to have something free or of value to give to make them stop scrolling and read on. Here’s some key things to remember:

• Know your audience and what social platforms they are using
• What are their ‘pain points’ or challenges and how can your product or service help them?
• Create an offer that focuses on their ‘pain points’ that is too good to refuse 

Of course once they click on your ad and are ready to take the next stage of the consumer journey there are many other processes that need to be in place to convert and retain that customer.

If you would like more information or help to understand your target audience feel free to get in touch with us by emailing [email protected]

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Author

Nicola is the owner and director of Out of the Box Consulting and has a keen interest in helping small businesses with their marketing and promotion. She is also the mother of two boys and loves to spend time with her family.