Out of the Box Consulting - social media and marketing specialists
  • Home
  • About Us
  • Blog
  • Contact Us

The power of Social Media

26/11/2015

 
Can you believe how much social media has changed our lives? In the past 10 years or so it has grown from nothing to what it is today, with millions of people connecting with friends, family and businesses from all over the world every day.
 

In fact a recent report found that there are over 14 million Australian’s on Facebook alone, not to mention other highly used sites such as YouTube, Twitter, Instagram, LinkedIn, Pinterest and Google Plus. All of which continue to grow in users daily.
"There are over 14 millions Australian's on Facebook,
​yet only 33 per cent of businesses have a social media presence."
Interestingly there are still those who refrain from the peer pressure to be ‘on’ social media, not just those in the older age group either.
 
More interesting though is that many businesses are still not on social media. With so many customers using it, surprisingly only 33 per cent of businesses have a social media presence.
 
There are more large companies on social media than small to medium enterprises. Most of these businesses manage their online presence with people in jobs that weren’t evented invented until a few years ago.
 
These large businesses are posting regularly (up to 5 times a week) whilst creating benefits for their followers like discount offers and give-aways, coupons, product info, tips and advice.
 
Small businesses need to keep up with this trend and take advantage of the fact that so many of their customers and potential customers are in the space.
"Set up a Facebook account for your business, create a social media plan and post regularly.
​Mix up your posts with interesting and engaging content."
The best way to do this is to get started! Set up a Facebook account for your business, create a social media plan and post regularly. Mix up your posts with interesting and engaging content. Do what the big guys do and create special offers and discounts, post photos and videos, and don’t be scared of a little advertising.
 
Although Facebook has the biggest user base in Australia, YouTube has the second largest number of users. Linked In is growing, as is Instagram and Google Plus. Take advantage of these free networking sites and set up accounts with all of them.  It is easy to manage them all in one place and schedule your posts by using an online social media management tool such as Hootsuite. It’s free to use to manage up to three social media sites.
 
If you need help or advice to get your business on the social media bandwagon Out of the Box Consulting offers training programs tailored to suite your business requirements. Click here for more details and to book: Out of the Box Consulting - Social Media Training.
 
Information in this blog was sourced from the following online resources:
sensis.com.au
socialmedianews.com.au

Comments are closed.

    Author

    Nicola Symons

    Archives

    September 2019
    July 2019
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    November 2015
    September 2015
    July 2015
    May 2015
    June 2014
    May 2014
    March 2014
    January 2014
    September 2013
    August 2013
    June 2013

    RSS Feed

    All 
    Business 
    Facebook 
    Marketing 
    Marketing Strategy 
    Business 
    Small Business
    Social Media 
    Twitter 
    Websites 
    Word of mouth 
    Working From Home 
    Working Mum 
    Work Life 
    Work Life Balance
    ​Blogging
    E-newsletter
Powered by Create your own unique website with customizable templates.
  • Home
  • About Us
  • Blog
  • Contact Us