Having a regular blog on your website is a great idea for your business. Why do you think I do it? Blogging has a number of benefits, but for the purpose of this blog I’ll focus on the 4 key benefits of blogging.
1. Help your business get found on Google
Blogs are great for helping your website get found on Google and other search engines as they improve SEO (Search Engine Optimisation). By adding keywords into your blog, you can get found by more people who are interested in your content. It’s a great thing to include in your content marketing strategy. So, if you haven’t already started writing a blog, that’s the number one reason to put pen to paper, or the fingers to the keyboard and get creative. Read our blog: 7 Steps to increase your online presence without spending a cent for more information about this.
2. Improve brand awareness and humanise your brand
A blog helps to improve brand awareness, so your target audience becomes aware of your company or organisation, and what products or services you provide. Not only that, a blog adds a human element to your brand, by giving your organisation a face or a human identity. There are a number of larger organisations who share the blogging with all team members, so everyone gets a chance to write about a subject of interest. Read our branding blog for more about brand experience.
3. Demonstrate that your business is active and alive
Regular blogging demonstrates that your business is active and alive. Have you ever been to a website and found that it’s static, and the copyright at the bottom of the page is 2014?! I’m not suggesting you write a weekly blog, but if you’re keen, why not?! Aim for a regular blog, that fits in with your work schedule and other marketing activities. Make your blog engaging, with a headline that grabs attention, provide interesting information, and engage with your target audience.
4. Add to your social media content
Blogs add to your social media content. No doubt you have a few social media profiles set up for your business and hopefully you’re actively sharing information and images relevant to your audience. That’s great! Once you start writing your blog you can start sharing it across your social media sites. By creating links to your blog, it will lead people back to your website and improve SEO. Check out this blog for more information about social media content.
So, there you have it, the top 4 benefits of blogging. My final tip is to make sure your blogs have a ‘call to action.’ It might be something like: “Download our free guide to blogging basics” or “Download our blogging tip sheet” or perhaps “Follow us on Facebook for more blogging tips and tricks.”
My call to action is simply, follow us on social media and/or sign up to our e-newsletter for more marketing tips and tricks for your business. If you would like to know more about blogging, marketing, social media and more feel free to get in touch. We offer in-house training or Skype or FaceTime consultations. For more information email firstname.lastname@example.org.