Let’s face it; once you’re in business you have competitors. So, the first thing you need to do is to identify who your competitors are.
Knowing who your most direct competitors are will be a huge advantage for your business, and will help you to work out your point of difference and how you can stand out from the crowd.
Take a look through Google or your local business network and look up ‘like’ businesses within your local area. If your business is larger, for example, national or global then you will need to broaden your search.
Once you have identified who your main competitors are, you should take a look at what they are doing differently or better than you, who they are marketing to, and what makes them stand out from yours and other businesses.
Think about how you can make your business stand out from the crowd. How can you create a point of difference for your business? It might be offering free delivery, it might be in regards to the product or service that you offer and how you provide it.
exact time it will be ready for pick up. Maybe you could offer free coffee delivery to offices within a 2km radius.
Create a point of difference that makes your business stand out from your competitors and ensures that customers continue to use your service and recommend you to others. That way you will continue to succeed and your business will continue to grow.