Tell your brand story using video

Videos are being used more and more when marketing to consumers. And it’s little wonder, given the fact that videos are now easier to create than ever before.
 
With most people having access to a smart phone, you can create your own videos on the fly. Editing is fairly easy too, there are plenty of apps available for your phone or computer that can help you look like a pro in no time.
 
With approximately 45% of people watching over an hour of Facebook or YouTube video per week, it would be in your best interest to jump on the bandwagon and start creating video content for your own brand.

First things first though, make sure you have a video content strategy. Much like having a strategy for your social media, you need to have a strategy for your videos. Set an objective, work out what you want to achieve from your video content, and craft your content accordingly.
 
The shorter the video the more likely it is to get better engagement with your audience. Most people don’t want to watch more than two minutes of video, so the trick is to keep it short and sweet. Much like a blog, introduce your topic, discuss your topic and then develop a conclusion.
 
If you’re using Facebook as your main medium, try using Facebook Live. Live videos have even better engagement than those that have pre-recorded. If you’re not keen on going live, then the next best thing is to upload your video directly to Facebook as opposed to posting a YouTube link. Facebook videos will generally start playing automatically within the feed, so you don’t have to click on them to start them, this way you will get more engagement.
 
Create a series of videos, to help tell more of your brand story. Develop different content for each video, but keep them short and to the point, and be consistent with your messages.
 
If you would like advice about creating video content for your business, please don’t hesitate to get in touch with us by email to [email protected] or via social media. We’re more than happy to help you through it, either in person or via Skype or FaceTime. 

Author

Nicola is the owner and director of Out of the Box Consulting and has a keen interest in helping businesses and non-for-profit organisations with their marketing and promotion. She is also the mother of two boys and loves to spend time with her family.