Social Media - are you on it?
Is your business on it?
What sites are you on?
How many followers/likes do you have?
How many people like, share or re-tweet your posts? Who are you following and who is following you?
These are all important questions to ask yourself. You need to know if your social media is working for you. It is far better to have a couple of social media accounts that you do well, than have various accounts that you can't keep up with.
It's also far better to have people following you who are engaged in your messages, rather than hundreds of likes/followers and no engagement.
So how do you do it? What do you post? How do you engage with your audience in the social media space?
For each of us it depends on the business we have. If you have a cake shop then being on Instagram and Pinterest are more likely to work better for you than having a Twitter account.
I've seen quite a few businesses who set up their Facebook page and think, oh great that's done, and rarely post anything.
If you don't post something at least once a day, or once every couple of days then what's the point? You shouldn't bother 'doing' social media at all!
Out of the Box Consulting has a Twitter and a Facebook account that we manage through Facebook Pages ap and the Hootsuite ap. We think about what we want to post in advance and schedule posts a week in advance so we don't have to think of something new every day. However we look at our page two to three times a day. We check our insights, and monitor who is liking and sharing our content. We also develop creative, engaging posts to encourage our audience to like, share and re-tweet.
Out of the Box Consulting is working with other businesses to develop Social Media strategies and content to help their business expand into the social media space. One of the Facebook sites we developed recently for one of our clients went from zero likes to over 200 likes in approximately two weeks. This was helped by a Facebook ad which we targeted to people within the clients target market.
E-newsletters and Blogs are also a great way to get information out to your audience. Again Out of the Box Consulting has been working with a couple of clients lately to develop e-newsletters, blogs and website content to spread the word to people via various communications mediums.
So how well are you 'doing' social media? Are you making an impact, or are you just on there with no strategy or idea of where to from here?
If your answer is the later, then give us a call or email us or any of our social media sites. We would be happy to help you 'do' social media well and make it worth your while. It's like anything really, it's about what you put into it and what other get out of it that makes it worthwhile.
Until next time, stay social, communicate freely, and enjoy life!
Out of the Box Consulting - Director.